With summer harvest in full swing, there are many organic vegetables at the peak of their supply, but there are a few items that are currently a challenge to source.

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In supermarkets across the country there are produce departments stocked full of colorful fruits and vegetables. However, not all that produce is purchased, with a large percentage thrown out, heading to already overflowing landfills.

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OPN is proud to announce a new monthly column focused exclusively on organic produce at retail by industry veteran, Ron Pelger. With over 50 years' experience in the fresh produce industry, Ron served as director of produce for the Great Atlantic & Pacific Tea Company (A&P) from 1968-1998. He is currently a produce merchandising expert and journalist/author at RonProCon.

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What motivates a consumer to buy organic? For organic retailers and growers, the answer to the question is the key to future growth of the industry, and the motivation for many to attend the educational session “Organic Sales and Consumer Purchasing Analysis” at the recently held Organic Produce Summit.

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1. TerraFresh Organics Fruit Company Launched by Industry Veterans

2. Misionero Announces New Product Launch Under Revitalized Brand

3. Domex Takes a Look at This Year in Organics

4. Aquaponics Market Shows Impressive Growth

5. Three Organic Stand-outs Selected for Leadership Awards

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