Who is OPN?

Matt Seeley

Co-founder and CEO

A dedicated 30-year veteran of the organic fresh produce industry, Matt Seeley is the co-founder and CEO of the Organic Produce Network (OPN), which launched in January 2017. OPN grew out of the success of the first Organic Produce Summit in 2016 – a first-year sell out event -- which Matt founded with the help of a group of equally passionate volunteers.

Coming back to media and events is a career full-circle for Matt. His career started in the fresh produce industry on the media side: in 1983 he joined the staff of The Packer, one of the leading sources for produce-related news, and in 1985, he became editor of the Fresh Produce Council Digest, the official publication of the Fresh Produce and Floral Council.

In 1987, Matt joined The Nunes Company as marketing manager, where he spearheaded the Foxy Brand’s entry into the growing market for organic produce. His success earned him the role of vice president for marketing and brand management at the company, which now offers more than 30 organic products.

"There is tremendous growth potential for organics in fresh produce and also in connection with other food categories such as juices and the beverage industry at large, as well as nutraceuticals, the snacking category and exports," he said.

Seeley has served on the California Leafy Greens Marketing Association Board of Directors and the Ag against Hunger Board of Directors. He was born in upstate New York and graduated from the University of Kansas with a degree in Journalism. He is married with two daughters and lives in Salinas, CA.

Susan Canales

President, Organic Produce Summit

Prior to serving as President of the Organic Produce Summit, Susan spent 17 years with The Nunes company in their marketing department, primarily as Packaging Manager. During her tenure, Susan oversaw tradeshow coordination and event planning for the company, which made her uniquely qualified to step into her position at OPS. She also traveled extensively throughout the US and Europe as a product representative for a global flower seed company before her career at The Nunes Company.

Susan is married to produce veteran, Dan Canales, and in their spare time they enjoy golfing, gardening and spending time with their four grandchildren.

Dana Davis

Sales Executive

Dana Davis is President of her own sales and marketing firm, Tyger Sales and Marketing, LLC, where she works on behalf of many produce industry associations and publications.

Prior to establishing Tyger Sales and Marketing, she worked for the Produce Marketing Association for more than nine years, Rodale Press and ALDI, Inc.

In 2007, Dana was recognized as one of the produce industry's 40 Under 40 by Produce Business.

She received her BS degree in Marketing at Penn State University and is a life-member of the Penn State Alumni Association.

Dana lives in Nottingham, PA with her husband, Jack, and their son, Ty.

Keigan Roos

Trade Show/Marketing Manager

Keigan joined the OPN team in 2021 and is the Trade Show/Marketing Manager. She spearheads the day-to-day operations of the office, including marketing, trade show planning and production for OPS and OGS, and publishing OPN’s weekly e-newsletter OPN Connect.

Prior to OPN, Keigan worked as an elementary school teacher, teaching 2nd and 5th grade in Monterey County.

She received her BS degree in Agricultural Business at California State University, Fresno in 2016.