OPN Connect Newsletter 316 · April 20, 2023

Happy Dirt Sees Continued Strong Growth

Happy Dirt is a company on the rise. Previously known as Eastern Carolina Organics, the Durham, NC-based company is a produce-distribution firm that has seen tremendous growth in recent years.

After a rebrand in 2019, the company went from selling mostly locally grown items from North and South Carolina to more of a full lineup of products.

“That change allowed us to offer more products year-round to our customers,” said Pat Bayor, vice president of sales and purchasing for Happy Dirt. “The result of those changes has been year-over-year growth, around 30 percent, the past few years. We expect that growth to continue in the years ahead by working closely with our customers when it comes to their needs and our farms when it comes to crop planning.”