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Braga Fresh, a visionary leader in the organic fresh produce industry, will be showcasing its full lineup of Josie’s Organics fresh cut vegetables at PMA. The newest addition to the line, Power Mix, will be in the spotlight for all attendees to see.
Josie’s Organics Power Mix is a blend of organic cut vegetables, combining green cabbage, julienne-cut broccoli stalk, green kale, and julienne-cut rainbow carrots. Josie’s Organics Power Mix allows consumers to enjoy the nutritious mixture keeping meal preparation simple and convenient.
The 10 oz. Power Mix features clean, attention-grabbing packaging designed to attract shoppers who are looking for premium organic produce.
“We feel that our new Organic Power Mix is a great addition to our line-up,” said Nicholas DaCosta, president of Braga Fresh Foods. “It is on trend and will support continued growth in the organic fresh-cut vegetable category.”
DaCosta told OPN the “chopped salad” category has room for much greater growth in the organic sector with those shoppers continuing to look for more options, and especially prodcuts with great flavor. The complete Josie’s Organics cut vegetable lineup will be on display at the Fresh Ideas Showcase at PMA Fresh Summit. It includes:
- 10 oz. Power Mix
- 9 oz. Cauliflower Florets
- 12 oz. Green Beans
- 9 oz. Broccoli Florets
- 9 oz. Broccoli and Carrots
- 9 oz. Broccoli Slaw
- 9 oz. Vegetable Medley
Headquartered in Soledad, CA, the Braga Family has been farming vegetables in the Salinas Valley for almost 100 years. Josie’s Organics value-added products are packaged in a state-of-the-art processing facility in Salinas, CA that uses the most advanced and innovative food safety processes and technology in the industry for full field-to-fork traceability.
DaCosta said Braga Fresh maintains the highest quality standards that customers and consumers have grown to expect from the Braga family of farming companies. He added the Josie’s Organics line has a loyal following and is available at a variety of major retailers and wholesale distributors throughout the United States.
DaCosta said the company has several advantages that it believes set it apart from its competitors. First and foremost, it is a grower-owned company which allows for control of the product from the field to the fork. Further, he said Braga Fresh is a company that can offer year-round programs with its geographically diverse growing areas.
There is room for seasonal products, DaCosta said, and the company is constantly exploring new and different options. As a grower, the firm can pivot quickly and monitors trends to provide consumers what they are looking for. Specifically speaking of the organic chopped salad category, DaCosta said Josie’s Organics expects new introductions in the coming year, “focusing on blends, which are on-trend.”
Braga Fresh sells both organic and conventional fresh vegetables to the retail market in a variety of SKUs, including chopped salads, baby leaf blends and fresh-cut vegetables under the labels Josie’s Organics and Braga Farms. DaCosta said market growth on the organic side continues to impress. As a grower with direct access to the land, he noted that the firm does have control over the production and is increasing the supply of organic vegetables as the market grows.
