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OPN Connect Newsletter 368 · April 25, 2024

Market Update


APRIL 19 - APRIL 26, 2024

 

Tomatoes

Florida Organic Grape Tomatoes will be promotable into the beginning of May with excellent quality and a flush of product in the pipeline from Southeast farms. Organic Medley, Cherry, Cocktails, and other Snacking Tomato varieties are all starting to see some significant yields and volume coming into the market, causing this market to fall rapidly. Expect lower prices and occasional spot buys! Organic Cluster Tomatoes from Quebec are arriving with outstanding quality and will be promotable heading into May with plenty of volume coming down the pipeline. Market pricing is dropping due to the increased volume. Mexico has a lot of volume and is looking to push product. Organic Beefsteak Tomatoes from greenhouse growers are sizing on the smaller side but are steady—and quality is fantastic. We can expect sizing to get larger by the beginning of May. Organic Roma Tomatoes are seeing better pricing with more availability out of Mexico. By the end of April, Florida should have more volume, just in time for Cinco de Mayo.

Cal Organic May 2024

Onions

New crop Organic Vidalia Sweet Onions are now in season! Product is looking beautiful as growers experience near perfect growing conditions in Vidalia, Georgia. Look for some very attractive pricing and some awesome promotional opportunities as we head into the month of May! Vidalia Sweet Onions are GREAT to promote right now! In mid-April, there are very good supplies of new crop Texas grown Organic Red Onions. Jumbo Organic Red Onions will tighten up and gap for a couple weeks. New crop California Organic Red Onions are expected to start around May 12. Organic White Onions are now done out of Nevada. New crop California Organic White Onions are expected to get started the first week of May. Organic Yellow Onions are still rolling along from Nevada, but expect to see a gap on this product. New crop is expected to start from California the first week of May.

Melons

Harvests have started in Mexico on Organic Cantaloupes and will begin arriving by April 25. Organic Cantaloupes and Honeydews will be available from California May through October! Organic Mini Seedless Watermelon availability is beginning to improve out of Mexico. Harvests were delayed due to weather conditions. Supplies should begin to improve and become steady. Quality has been very nice. Organic Seedless Watermelons will begin sometime in early to mid-May out of Mexico.

Earthbound Farms May 2024

Citrus

Organic Lemons are in abundant supply, causing prices to decline on 115ct and larger sizes. Organic Lemons are a great lock in promotion for the rest of April. Organic Navel Oranges are in tight supply on 56ct and smaller. To stay in stock, Jumbo 40ct or 48ct will be available. Prices will remain elevated for the remainder of the season.

Stone Fruit

Driscolls May 2024

California Organic Cherries are expected to arrive late the first week in May, barring any weather events. California Organic Apricots are looking to start the second week of May due to a little delay because of cold weather. The good news is that no fruit appears to have been lost. California Organic Yellow Peaches, White Peaches, and Yellow Nectarines are still expected to arrive sometime between the second and third week of May. Organic Plums from California are expected to begin around the first week in June.

Lettuce

Georgia continues to have an abundant supply of Organic Leaf and Romaine Lettuce with great quality and affordable prices. Take advantage of late-April promotional opportunities! Though prices are still high, Organic Romaine Hearts and Iceberg Lettuce are still widely accessible. The cost and availability of Organic Iceberg Lettuce have improved somewhat, but Organic Romaine Hearts still face difficulties in these areas because of disease pressure. Anticipate higher prices for Organic Romaine Hearts through the beginning of May.

OPS Retailer Reg leaderboard

Grapes

Organic Grapes have finished from Peru and South Africa. We will gap until Mexico and Coachella, California start new crop in mid-May.

OPS 2024 Retailer Reg square

Warm Vegetables

Organic Cucumbers, Squash, Peppers, and Cabbage are arriving with great quality from Mexico and Florida. We are seeing a lot of volume and availability coming out of Florida right now, which is creating the decreasing market for this category. There are some New Jersey items available.

 

 

Berries

Organic Blackberry supplies and pricing remain steady out of Mexico. Quality has been very nice. Organic Blueberries remain tight with high pricing. Georgia farms will start with light volume but will increase in early May. California has limited availability as well. Quality has been good and is expected to improve once new crop plants start producing fruit. Organic Raspberries continue to be limited and tight out of California and Mexico. Harvests just remain on the lighter side, and demand remains extremely strong. Volume is projected to remain light heading into May. Organic Strawberry harvests continue to be lighter than projected out of California. There are pro-rates daily, but harvests are projected to rebound in early May. Quality has been excellent with big berries, but expect demand to continue to outweigh supply.

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