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OPS hosts panel to discuss e-commerce opportunities in organic produce

This Organic Produce Summit education session will feature pro advice on managing the rising demand for selling organic direct-to-consumer online.

July 3, 2024

1 Min Read
OPS Ecommerce Session

The Organic Produce Summit has added another education session to the roster of panels and talks that will take place during the upcoming event. The session, “State of E-Commerce Produce Sales,” will highlight the future of e-commerce for the organic produce industry and how producers can seize growth opportunities to maximize sales.

Moderating the e-commerce session is Ryan Mulvany, e-commerce advisor and investor, alongside speakers Andrew McGregor, senior director of produce at Misfits Market and Roger Brady, purchasing and category manager for produce and floral at Good Eggs. 


This panel will delve into e-commerce opportunities for the produce industry, covering current successes, areas for improvement and recent trends in direct-to-consumer retail. In 2023, U.S. organic sales topped $9.6 billion, underscoring consumers’ growing demand of fresh produce. The session, sponsored by Olivia’s Organics, will discuss the future of e-commerce and how organic producers can cater to this demand through e-commerce, while also addressing the challenges of selling perishable items directly to consumers. 

As the industry continues to grow, OPS connects buyers and suppliers in the organic fresh produce industry under one roof to network, learn and showcase innovative solutions from across North America and the world. With more than 300 retailers set to attend, including vice presidents, directors and other produce-buying leadership, this year's OPS will bring together all members of the organic produce industry. 

Held July 10-11 at the Monterey Conference Center, OPS will bring together more than 175 organic growers, shippers and processors from all corners of the business. 

For further information about the Organic Produce Summit, or to register to attend the event, please visit organicproducesummit.com. 

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