Nature Fresh Farms has a simple philosophy—it’s devoted to growing and shipping quality produce in the most sustainable way, which is why the company is consistently researching and trialing new products, packaging and sustainable initiatives.

A family-owned-and-operated company, Nature Fresh Farms is one of the largest vertically integrated leaders in greenhouse-grown produce in North America.

Matt Quiring, Senior Vice President, Sales & Marketing, Nature Fresh Farms

“We build our own greenhouses, grow our own produce, and market produce of our partner growers,” said Matt Quiring, senior president of sales and marketing for the Leamington, Ontario-based company. “We understand that we play a pivotal role in how people nourish themselves, which is why we are committed to advancing greenhouse innovation and sustainable food security to provide healthy, quality, environmentally friendly produce.”

In the spring of 2024, Nature Fresh Farms will launch Sweet S’NAPS. A mid-size pepper available in five different colors—red, orange, yellow, olive and brown/purple—each Sweet S’NAPS variety offers a uniquely sweet flavor, with all varieties offering a light, crisp, juicy texture similar to that of a Granny Smith apple.

“The pepper category is one that hasn’t seen innovation in quite some time,” Quiring said. “With Sweet S’NAPS, that is changing. This mid-size, sweet, crisp pepper is unlike anything on the market and is getting resounding feedback from retailers and consumers alike for its flavor, quality, and uniqueness.”

Nature Fresh Farms began in 1999 with a greenhouse construction project led by Peter Quiring, who wanted to build a state-of-the-art greenhouse operation to sell to farmers. However, when no one was buying, he kept building. 

“Along the way, he fell in love with the whole process of growing, from seed to fork,” Matt Quiring said. “He kept improving and innovating, hired the best people he could find, and started growing. Their hard work made us the organization we are today.”

“We understand that we play a pivotal role in how people nourish themselves, which is why we are committed to advancing greenhouse innovation and sustainable food security to provide healthy, quality, environmentally friendly produce.” - Matt Quiring

The company offers an array of organic produce amongst commodities including tomatoes, cucumbers, peppers, and strawberries. In fact, Nature Fresh Farms was the first grower and supplier of organic greenhouse grown strawberries in North America, which officially hit the market in October 2023.

The Organic Greenhouse Berries are grown in the company's Delta, Ohio facilities in a newly built 45-acre strawberry expansion.

“We’re always looking for ways to support our customers through listening to their challenges. With ongoing weather and water challenges that are impacting field growers causing inconsistent and unreliable supply, our organic greenhouse-grown strawberries provide peak supply while field grown is struggling most,” Quiring said. “We want to ensure that retailers are aware that we are here to fill the gap in supply that is typical during the fall and winter months when field berries are in shorter supply.”

Nature Fresh understands there is endless growth available for greenhouse produce growers who are willing to innovate and bring new products to market. 

“Our unique ability to control elements of our greenhouses—including light, water, humidity, and temperature—makes it ideal for cultivating highly sustainable, flavorful, fresh produce of all varieties, year-round,” Quiring said.  

The focus of Nature Fresh Farms remains to elevate, enhance, and evolve the categories it supports. 

“Through greenhouse innovation, we have the ability to provide the market with higher-flavor, higher-quality produce while doing so sustainability and with long-term food security in mind,” Quiring said. “More sustainable produce year-round is something Nature Fresh Farms values, which is why we continue to invest heavily in our research and development program.”

“Along the way [Nature Fresh Farms founder Peter Quiring] fell in love with the whole process of growing, from seed to fork." - Matt Quiring

The company practices vertical growing in its greenhouses, which allows it to yield more fruit in a smaller space. To grow vertically, string is wound around the stalks of plants to increase stability and sustain the plant’s growth. It also uses plant supports to stop the plant stems from bending as fruits mature and gain weight.

Each day, the Nature Fresh Farms team looks for better and greener ways to grow the freshest vegetables and produce, which has led to some great ways to grow—including the use of beneficial insects for pest control and a closed-loop water system.

Plus, with facilities in Leamington, Ontario, and Delta, Ohio, Nature Fresh Farms reduces food miles by providing locally grown vegetables 12 months a year.