OPN Connect Newsletter 358 · February 15, 2024

Market Update

Week 7, 2024



Organic Hass Avocado supplies and availability will be abundant for the rest of February. Fair Trade Organic Hass Avocados from Equal Exchange are also in good supply. New crop Organic Ataulfo Honey Mangos are now available from Mexico. The Ataulfo variety supplies should be steady for the rest of February, but pricing is expected to remain high. Peruvian Organic Red Round Mango supplies are very light in supply, while there will also be some early Organic Tommy Atkins Mangos from Mexico in sparse volume. Organic Pineapples and Papayas will be steady in supply and pricing for the rest of February. Organic Dragon Fruit will return to availability through the month with Organic Magenta Dragon Fruit (red-flesh), followed by Organic White-flesh Dragon Fruit.

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Organic Mandarins continue to impress with top-notch quality as transition into the “Tango/Murcott” varieties from in the “Organic Cuties” label bags. Organic Minneola Tangelos are in stock and will be in steady supply, while Organic Navel Oranges seem to be affected most by the rains, causing an abundant market in January to become more limited. Organic Lemon prices have continued to show decrease in markets, but the district 3 growing region of California is ending, so expect prices to settle and remain consistent through the end of the month.


Organic Blueberries continue to be very promotable out of Chile. Pricing is decreasing to lower retails. Quality has been excellent. Organic Blackberry supplies should be readily available. After a big harvest flush supplies are steadying out again. Quality and flavor have been exceptional. Organic Raspberries are very tight out of Mexico. Rain and cold weather continue to limit availability. Organic Strawberries continue to be limited out of Mexico and Florida. Rain and cold temps have kept supplies and harvests on the lighter side. Growers hope to see more supply and better availability by the end of February.

Vitalis April 2024

Broccoli & Cauliflower & Kale

Organic Broccoli is promotable from Southern California. Quality has been excellent. Organic Cauliflower prices have eased off to keep harvests moving. Quality has been excellent, and supplies are steady. Organic Green and Lacinato Kale from Florida will begin increasing in supply as new harvests start back up. Expect quality to be excellent and more promotable volumes.


The first Idaho Organic Russet Potatoes are arriving in 70ct, 10/5lb and 16/3lb. Pricing is up just slightly on the bags but remaining steady on the counts. Organic Russets will be in good supply for February and solid quality is expected.


 New crop Mexican Organic Asparagus is in full swing. Pricing dropped fast, pushing Organic Asparagus into a great promotional item through the month of February and into March.

Homegrown Organic Farms April 2024

Hard Squash

Organic Hard Squash remains steady with really nice quality coming out of Mexico in most varieties. Beautiful quality on Organic Acorn, Butternut, and Spaghetti Squash, as well as Organic Kabocha and Delicata Squash.


Organic Apples are mostly plentiful with promotional opportunities abound. Now that all regular storage is complete, and all fruit is coming out of controlled atmosphere storage, expect prices on Organic Gala, Fuji, Granny, Pink Lady, and Honeycrisp Apples to increase a little bit. It’s time to promote premium varieties, like Organic Cosmic Crisp, Envy, Lady Alice, Opal, Pinata, and SugarBee Apples. Supplies should be steady, and prices are expected to remain where they are.

Creekside Organics April 2024
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