During March, growers and shippers of organic fresh produce hope for a smooth and orderly transition from the desert areas of Mexico, California, and Arizona to the California Central Coast and the Salinas Valley. That is not going to be the case this year.

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Every year, the US generates more than 100 million tons of wasted food—the majority of it being fresh fruits and vegetables—with over 50 percent going to landfills or incinerators. What if there was a company using advanced technologies and sustainable infrastructure to prevent wasted food and close the loop to “Protect the Value of Food”?

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Since its beginnings in 1984, Viva Tierra Organic, has specialized in organics and nothing but organics. And while organic apples and pears have been and will remain the core of its business, the company is continually exploring and expanding into new product lines like organic citrus, stone fruit, berries, fresh ginger root, and tropicals like pitahaya (dragon fruit).

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Naturipe’s California organic blueberry program has begun with light volumes—and the company anticipates a strong crop this year.

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Week 11, 2023

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1. Steve Wright of Soli Organic Discusses Growth

2. Organic Food Prices Are Surging as Inflation Continues to Bite Shoppers

3. FarmWise’s “Titan" Robots Make Farming More Sustainable

4. Measure To Improve Earns B Corp Certification

5. Wholesum Debuts Organic Italian Sweet Peppers

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