Adele Gemignani is part of the sales and business development team at Coke Farm, a certified organic grower-shipper and food hub based in San Juan Bautista, California. OPN recently caught up with Adele to learn about her background in the produce industry, Coke Farm’s organic produce offerings, the company’s desert program, and more.

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As the winter vegetable deals in California and Arizona’s desert regions wind down this month, lettuces, leafy greens, and several other items are in a demand-exceeds-supply situation, with FOB prices in rarefied air for both conventional and organic offerings.

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The continued growth of organic fresh produce has spurred a debate on the value of consumer brands compared to their private label counterparts—and how they impact overall sales. Organic Produce Summit 2022's second announced ed session, "Private Label vs. Consumer Brand: The Competition for Shelf Space," will explore the changing dynamics and challenges of traditional consumer brands as they face off against private labels to win the wallets and minds of organic consumers.

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Tive believes the strongest trust belongs to those who are transparent, open, and deliver on their word. That’s why the company uses its technical expertise to help solve complex problems, improving the businesses it works with.

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Week 10, 2022

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1. Price Gap Between Organic and Conventional Food Is Shrinking

2. Pandemic Created an Opportunity for Organic School Meals in California

3. Organic Herb Consumption Picks Up

4. JV Smith Cos. Names New President

5. Superior Fresh's Atlantic Salmon Gains American Heart Association's Heart-Check Certification

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