Steady supplies of most organic melon varieties from California’s Coachella and San Joaquin Valleys should provide some promotional opportunities throughout the summer despite high temperatures and a lack of labor.

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Let’s face it—consumers have more information available to them than ever these days when it comes to grocery shopping. They have become better educated about healthy eating through TV food shows, social media, grocery store apps, and in-store sampling.

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On the heels of one of the most challenging and demanding years in the history of the fresh produce industry, leaders from the production and retail side of the business will explore what lies ahead for the future of organic fresh produce in the second of four educational sessions at Organic Produce Summit 2021.

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The heatwave that is pummeling the Pacific Northwest and California is exacerbating already dire growing conditions, with industry leaders saying expertise, innovation, and long-term strategies will be needed to navigate production in the years to come.

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Week 26, 2021

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1. US Beekeepers Report 2nd Highest Colony Losses in History

2. CCOF's Kelly Damewood Offers Update on Priorities

3. Peru Plans to Double Organic Blueberry Exports

4. Grimmway Reopens Organic Produce Stand for Summer

5. USDA to Invest $41.8 Million in Drought-Related Conservation Assistance to Growers

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