The consumer landscape is changing rapidly, and consumers are demanding more from every purchase they put in their basket—especially as their view of wellness expands beyond personal to environmental and socially responsible. As we look to the future, Gen Z consumers appear to be strong organic shoppers. This session will explore the impact of shifting consumer demographics and demands on organic produce and how the industry can continue to identify new marketing opportunities. 

Frey has more than two decades of industry experience and is a recognized thought leader on health/wellness shopping and consumption trends. With a background in marketing, market research, innovation, and consulting with clients across the food industry, Frey shares visionary foresights combined with practical strategies.

The panel, “Changing Consumer Impact on Organic Produce Opportunities” will be held on Thursday, July 11 from 11:30 a.m.–12 p.m. at the Organic Produce Summit.

About Organic Produce Summit

Organic Produce Summit (OPS) is the only event exclusively dedicated to connecting buyers and suppliers in the organic fresh produce industry. Held July 10–11 at the Monterey Conference Center, the Organic Produce Summit features educational sessions and keynote presentations as well as showcases solutions and innovations across organic produce providers.

OPS will bring together over 175 organic growers, shippers, and processors from all corners of the business, providing a comprehensive one-stop shop for retailers and buyers in the organic fresh produce industry. 

Registration for Organic Produce Summit 2024 is open to qualified retailers and general attendees. For further information about the OPS, please visit organicproducesummit.com.