Organic Market Update: Jan. 6-10Organic Market Update: Jan. 6-10

Citrus

It is a great time to promote Organic Mandarins from California. Excellent supply, great flavor and strong quality is here. Organic Navel Orange pricing will continue to slowly decrease as harvest supply ramps up. Organic Cara Cara and Blood Orange harvests are improving and the supply chain is filling on these specialty oranges for January. Organic Grapefruit are in decent supply on all sizes right now out of Mexico and California.

Berries

Organic Blueberry pricing will begin increasing as the Peruvian supplies begin to slow down. Organic bueberries will remain available and the most promotable of organic berries, but the peak of the Peruvian season is now over and supplies are slowing down. Quality remains excellent. Organic Blackberries continue to be available out of Mexico. Supplies and pricing are steady, and quality remains excellent. Organic Raspberries continue to be available out of Mexico. Pricing continues to be high as availability remains limited and is expected to remain limited. Harvests continue to fall short of projections.

Organic Strawberries remain limited out of Mexico and Baja, with high pricing. Baja production has helped with supplies as Central Mexico production remains limited. Florida production has paused and it will be another few weeks before new harvests are expected again.

Related:Burroughs Family Farms pioneers ROC almond farming

Photo Credit: Canva

Apples

Most Organic Apples are in good supply to start 2025 including varieties like Cosmic Crisp, Fuji, Gala, Lady Alice, Opal, Pink Lady, Rockit, SugarBee and Sweetango. Organic Envy Apples are in peak season supply and quality and are ready for premium snacking apple promotion this January. Envy are a special cross between Braeburn and Royal Gala varieties that presents excellent red color, familiar aroma and a pleasing sweet taste and crunch.

Organic Granny Smith and Honeycrisp Apples remain more limited due to lighter yields with strong, rising pricing. Organic Cosmic Crisp Apples, (which have Honeycrisp parentage) are in great supply and thus recommended to replace Organic Honeycrisp in promotions this winter, while also increasing display size of Organic Cosmic Crisp Apple sets.

Avocados

Organic Hass Avocado import volumes took a huge dip, as many Mexican growers took time off for the holidays. 48 and 60 ct sizing will be limited for the start of January as the supply chain tries to recover. Pricing is on the high side.

Brussels sprouts

Organic Brussels Sprouts remain limited in early January; however, production from California is available in small quantities and Mexican production is expected to begin in early to mid- January. Costs are expected to remain elevated for most of the month before improving with increased volume mid-month.

Photo Credit: Canva

Celery

Organic Celery is extremely limited during early January. While quality has remained decent, reduced volumes have led to drastic cost increases. These elevated prices are expected to persist throughout January.

Melons

Organic Mini Watermelons continue to be available out of Mexico. Quality has been excellent, and supplies are steady. Organic Cantaloupe and Honeydew are out of season and will gap until Mexico starts spring production.

Broccoli and cauliflower

Organic Broccoli and Cauliflower from Southern California and Arizona are readily available, with prices easing down weekly as production increases. Outstanding quality, aggressive costs and consistent availability create the perfect recipe for promotions on both items throughout January, particularly on Organic Broccoli.