MAY 17 - MAY 24, 2024 

Berries

Organic Berry season is here! Organic Blueberries remain promotable out of the Southeast and quality has been excellent. Continue to look for promotable deals through May. Organic Blackberries remain fairly promotable out of Mexico. Quality has been excellent, and supplies remain plentiful. Organic Strawberries will remain fairly promotable as the mega harvest flush slows down. Pricing will remain favorable as supplies are still strong. Quality out of Watsonville/Salinas, CA has been excellent. Make sure your shoppers know it is peak season for Organic Strawberries. Organic Raspberry production has increased out of Mexico and California. Pricing will ease off as there is more availability. Quality has been excellent.

Melons

Full-size Organic Seedless Watermelons are available out of Mexico. Quality has been excellent, and fruit has been great for eating. Organic Mini Seedless Watermelons are in season from Mexico. Supplies should be strong, and quality is excellent for the Memorial Day holiday. California production is also starting. Organic Cantaloupes are sizing small, causing large supplies of 12ct. This will be the most available size for the rest of May. Organic Honeydew are extremely tight following an early flush. Growers are now waiting on new plantings.

Stone Fruit

The first South Carolina Organic Peaches are now available, and new this season is that they are Fair Trade Certified. Bulk and bags are available. Organic White Peaches from California are in a supply gap but should return the first week of June. California Organic Yellow Peaches are starting to show better sizing. Organic Nectarines have been in sporadic supply to start. After Memorial Day, fruit is expected to be in promotable volume through July. California Organic Apricots are in excellent supply. Look for promotions in June on bulk and packs. Organic Cherries have been limited due to cooler temps, but as we move closer to Memorial Day, expect steady supplies and more promotability in June and July.

Celery

California Organic Celery supply is still scarce, quality has been poor and the Mexican supply is running out. While the quality is starting to improve somewhat, there is still a shortage of supply and exceedingly high prices for May. Although early reports on the Salinas, CA, supply are encouraging, harvesting will not start until June.

Cauliflower and Broccoli

In mid-May, Organic Cauliflower swiftly gained momentum. Plan for robust supply, top-notch quality and affordable prices at the end of the month. After a short season, North Carolina’s Organic Broccoli program ended quickly due to weather-related issues. California supplies are available, but they do come at a premium cost. For the rest of May, expect exceptional quality and steady supply at somewhat higher prices.

Pineapples and Kiwi

Organic Pineapples continue to be in limited supply on all sizes and are expected to remain this way through early June. Zespri Organic SunGold Kiwifruit from New
Zealand are now in season and available in both 13lb bulk and 8/1lb clamshells. Organic Green Kiwifruit is now finished on both coasts and will likely gap until Zespri gets started in June.

Onions

Organic Vidalia Sweet Onions are plentiful out of Georgia and continue to be great to promote! Organic Red Onions out of the California desert are available in 16/3lb bags, as well as jumbo and medium bulk. Prices are easing down and supplies are now fully transitioned over to new crop California “short day” onions in all organic lines—Red, White, and Yellow.

Warm Veg

Organic Cucumbers have started out of Georgia and will continue to arrive with amazing quality. Organic Eggplant from Florida will remain promotable through the end of May. Continue to sell away with confidence as quality is outstanding!