Centered Marketing Group is a comprehensive marketing agency specializing in agriculture, industrial, and lifestyle brands.

Embracing the digital age, the company excels in crafting outstanding branding and memorable content, achieving high conversion rates, and driving transformative growth for its clients.

John Paul, Agency Director, Centered Marketing Group

“Our genesis is a group of people coming together in 2021 that are young and in agriculture in big ways,” said John Paul, agency director for the Madera, California-based company. “Our main partner is a very large nut grower and dairyman, and combine him with myself on the fresh produce side, we look at the ways companies have been marketing, and we help bridge the gap of how people digest marketing efforts and help companies get their message out there in a way that’s connecting in the digital world.”

On the agriculture side, the majority of Centered Marketing Group’s team comprises multigenerational farmers and agriculturalists, boasting invaluable experience within the industry that sustains the world.

“Our approach centers on creatively and effectively marketing your brand, ensuring your company achieves unprecedented levels of growth and exposure while refining your identity and enhancing your customer service capabilities,” Paul said. “As the landscape of agricultural business evolves from one generation to the next, we don’t simply engage in agriculture—we embody it.”

The company’s profound understanding of agriculture spans various commodities and sectors across multiple generations.

“We do everything from graphic design to videography and photography, large commercial production shoots to social media management, content creation, and strategy,” Paul said. “We are a full-service agency that can help companies move into the digital marketing era.”

Centered Marketing Group sees the marketing industry moving in several directions, so it focuses on ensuring its clients get their point across correctly and has the experience to make sure its organic growers and all companies in the ag space are being successful with their marketing moves.

“As the landscape of agricultural business evolves from one generation to the next, we don’t simply engage in agriculture—we embody it.” - John Paul

“How often do you find an agency that has real growers?” Paul asked. “It’s not one of these large agencies coming out of New York or Austin or Los Angeles; this is a Central Valley-based marketing company that helps service companies and fresh producers.”

Over the company’s three years of operation, it has found success by getting people to really understand the storytelling element and being able to help companies get their messages out there in a way that shows quality, has value behind it, and doesn’t break the bank.

“I think what’s been successful for us is [that] we understand the supply chain, from grower, packer, shipper, all the way through to getting it to the consumer,” Paul said. “We’ve been able to connect with small and large companies, fitting within their budgets and helping them do something with their image.”

For an organic grower, the selling point is easy to see. Centered Marketing Group fits a niche because of its experience in the ag space and expertise on branding and marketing.

“In terms of the grower perspective, I would be analyzing their size, how they are reaching people, where they are going,” Paul said. “Right now, the consumer mentality is they want to connect with people to see who it is they are buying from and where these stories are coming to. We need to tell the story of these growers because there are some special people out there.”

He added that 2024 is a pivotal moment for organic growers and their marketing arms to start getting consumers connected to the fascinating ag industry—a $55 billion market in California.

“We’re very deep strategists because we’re so connected to the industry at all levels,” Paul said. “And it’s not just fresh produce; it’s other industries we can bring our expertise to. Our big thing is identifying a pathway for the customer in terms of where is the best way to provide value, and then we backfill with the services.”

“Right now, the consumer mentality is they want to connect with people to see who it is they are buying from and where these stories are coming to. We need to tell the story of these growers because there are some special people out there.” - John Paul

With everyone so glued to their phones and social media today, Centered Marketing Group sees a lot of growth opportunity in the years ahead.

“The digital-targeting marketing services have gotten much more extensive and comprehensive, so the opportunity for people—the canvas is wide open,” Paul said. “Whether it’s social media, video content creation, tradeshow sponsorships, whatever it might be, we can parlay that back to growers or marketers to really dive into this with us. We’re here to do great work for our growers and make sure they have a chance to be seen.”