OPN Connect Newsletter 54 · March 8, 2018

Vertical Integration Allows Consistent Success in Organics for Red Sun Farms

While Canada is the leading producer of organic greenhouse grown tomatoes, cucumbers and bell peppers in North America, Mexico is quickly catching up, in part due to many large Canadian greenhouse players, who have ventured south to capture longer production cycles which allow for year round production of premium organic greenhouse products.

A leader of advanced organic agro-technology greenhouse vegetables in North America is Red Sun Farms.  The company, headquartered in Kingsville, Ontario, Canada farms over 600 acres of high-tech greenhouses in Canada, USA and Mexico.

In 2013 Red Sun Farms ventured into the organic arena in response to rising retailer and consumer demand for high quality organic options in the greenhouse vegetable category. 

Red Sun Farm’s organic Canadian production, starts this month in March and continues through September. Their Mexican farms, centered in Numaran, Michoacán, begins production in September, with peak output in May. 

Stemilt September 2021

The farms operate at about 30-40 percent capacity in “down season” according to Jim DiMenna, Red Sun Farms president and CEO. The lull occurs when output is lower and the farms are prepped for the following season.

The company’s year round organic program features:  tomatoes on the vine, organic cherry tomatoes, organic grape tomatoes, organic beefsteak tomatoes, English cucumbers, mini cucumbers and bell peppers.  The beefsteak tomatoes are the newest edition to the lineup and appear to be making a big comeback among organic consumers. The organic beefsteak tomato is offered in both the 12X2 pack /15lb case, 11lb bulk PLU.

Organic grape tomatoes, which launched Red Sun Farms venture into organics, also supplements the company’s quest for eco-friendly packaging of its organic line.  The product continues to be the company’s dominant organic SKU and is available in a 12 X10 fiber-based top seal pint as well as 12 X 2lb bulk top seal bowls

“Offering eco-friendly packaging options that were philosophically and environmentally aligned with today’s organic consumer, we worked with our packaging partner for 16 months, shelf life testing, ship testing, humidity trials, formatting and designing prototypes until we achieved what we felt what would be the gold standard of organic pint packaging in North America,” said Harold Paivarinta, senior director of sales and business development at Red Sun Farms.  “If direct consumer and retailer feedback is any indication, our fiber-based top seal pint confirms we’ve achieved our goal.”

Perhaps the most important aspect of the company’s success in organics, however, is the fact that they own the entire supply chain; from the land, to seed selection, propagation, production facilities, and seven strategically placed distribution centers throughout the USA and Canada.  The firm compliments its efforts with marketing and consumer commodity education, completing the company’s vertical integration and closing the gap between farm and consumer.

Organics Unlimited September 2021

The vertical integration the company touts, affixed to their dual organic production in Canada and Mexico better enable Red Sun Farms to deliver consistent volumes, reduce shrink, and offer a premium fresh, high-quality product, said Paivarinta.  Supply chain ownership also ensures more control of information flow in food safety practices, farm worker heath and safety and environmental concerns, 

With the recent decision made by the National Organic Standards Board that will allow hydroponic and container gardens to be eligible for USDA organic certification, there will be no change in organic production methods at Red Sun Farms.

According to Paivarinta, “Our organic philosophy has not changed since its inception. We’ve always grown organically according to both USDA and Canadian standards. Canadian regulations for organic growing is more stringent. And we do not grow our organic crops hydroponically. We use a soil-based medium for our organic cultivation and 100 percent of our organic crops will continue to be cultivated in a soil-based medium.”

Starr Ranch September 2021

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