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As a trusted grower of organic tomatoes, snacking tomatoes, peppers, eggplant, cucumbers, and squash, Wholesum Family Farms, a third-generation family farming operation, combines responsible growing practices with innovation to bring the most flavorful organic produce varieties to market.
“We believe that consumers should have access to fresh and flavorful produce that is grown the right way,” said Ricardo Crisantes, chief commercial officer of the Nogales, Arizona-based company. “That is why 100 percent of the product we grow and distribute is organic. It also means that we dedicate our time, effort, and resources into organic production, research, and development.”
Ricardo Crisantes, Chief Commercial Officer, Wholesum Family Farms
Wholesum is interested in elevating consumer experiences through flavor, quality, and new usage opportunities as it looks beyond staple varieties to invigorate its organic categories.
“We believe that consumers should have access to fresh and flavorful produce that is grown the right way. That is why 100 percent of the product we grow and distribute is organic. It also means that we dedicate our time, effort, and resources into organic production, research, and development.” - Ricardo Crisantes
For instance, in the tomato category, the company's Flavor Lineup is a favorite. It is a lively assortment of organic snacking tomatoes featuring four distinct packs ranging from classic red cherry tomatoes on the vine to a multicolor medley.
Wholesum organic tomatoes
“We also recently added a greenhouse-grown assortment of organic heirlooms,” Crisantes said. “Heirloom tomatoes are a wonderful treat that are sought after for their vibrant colors, unique textures, and succulent flavor. By bringing them to our state-of-the-art greenhouses in Arizona, we can ensure greater consistency in product quality and flavor year-round.”
The latest addition to Wholesum’s product catalog are its beautifully sweet Dolci Belles—organic sweet Italian peppers.
