So Good So You provides organic and non-GMO plant-based probiotic shots designed to support the health of people and the planet. 

Rita Katona, Founder and Chief Brand & Innovation Officer, So Good So You

“The organic industry can sometimes get a bad rap for being inaccessible and exclusive, but So Good So You is built to ensure health, wellness, and organic for all,” said Rita Katona, founder and chief brand & innovation officer of the Minneapolis-based company. “Each one of our probiotic shots provide a unique, functional dose of goodness for your body in a deliciously convenient 1.7 ounces. Each shot provides 1 billion CFUs of probiotics delivered in deliciously blended fruit and vegetable juices to support your digestion and immune system.”

Some of the company’s newest innovations are built for the evolving needs of the community.

“Each one of our probiotic shots provide a unique, functional dose of goodness for your body in a deliciously convenient 1.7 ounces.” - Rita Katona

For example, So Good So You developed a category-first formulation that “bottles happiness” in a 1.7-ounce shot. The blood orange-guava-flavored “Happy” is a simple way to incorporate powerful mood-boosting and all-organic ingredients into one’s everyday wellness routine.

“Targeted, functional ingredients like ashwagandha and saffron help to regulate mood and mental clarity and boost serotonin levels,” Katona said. “Happy is also packed with 100 percent of the recommended daily value of vitamin D3 and one billion CFUs of probiotics clinically proven to support digestive and immune health.”

A new edition to the company’s Energy shot line is Energy Passionfruit, which offers a cup of coffee’s worth of caffeine without any of the jitters, thanks to 95 mg of organic coffeeberry.

“Packed with all-natural and organic ingredients like tropical passionfruit, dragonfruit, and over one billion probiotic CFUs, this shooter will provide the energy needed to power through a long day or rev you up for a night out,” Katona said.

So Good So You was founded in 2014 by Katona and her husband, Eric Hall, because they believed they could do more good for people and planet as a company than as individuals. Katona left her job at Target HQ, while Hall was a fitness & wellness entrepreneur.

“We are a mission-driven company that believes that everything we do is for the love of body and planet,” Katona said. “This means that everything we do should not only help your body but also have a positive impact on the planet.”

So Good So You's products are produced with 100 percent renewable energy, are offered in 100 percent recycled bottles, and 94 percent of the company's waste is diverted from landfills through compost and recycling programs.

“We are a mission-driven company that believes that everything we do is for the love of body and planet. This means that everything we do should not only help your body but also have a positive impact on the planet.” - Rita Katona

“So Good So You was founded on the core concept that the products we buy and use are a direct connection to a larger community and purpose,” Katona said.

The company's biggest challenges are the same pressures that other brands, retailers, and consumers face—mainly inflation, rising costs, and supply shortages.

“These are a reality we continue to battle and find creative solutions to mitigate in order to keep making our delicious, uncompromising quality products,” Katona said. “We are so proud of our dedicated team who to this point have been successful in balancing all stakeholder needs and keeping our retailers stocked with the products our community wants and needs.”

With the stresses and pressures many are currently facing, self-care has become even more important, and the company believes its products can make a real difference in consumer well-being by addressing the various mental and physical needs that influence health.

“Whether aiding those who are struggling amidst the mental health crisis using powerful adaptogenic ingredients or boosting immunity to help get through the day, So Good So You probiotic juice shots help individuals solve a need and feel better right when they need it,” Katona said. “Our products are a vehicle for driving change. We have a strong innovation pipeline, with plans to add more products in the future that continue to meet the needs of our community.”

“Whether aiding those who are struggling amidst the mental health crisis using powerful adaptogenic ingredients or boosting immunity to help get through the day, So Good So You probiotic juice shots help individuals solve a need and feel better right when they need it.” - Rita Katona

“As we look ahead, we acknowledge the benefits that our shots give consumers—and will continue offering simple, accessible formulations with powerful ingredients to help our community along the way,” Katona said.