Staff & Bios
Staff and BiosMatt Seeley | Tonya Antle | Dana Davis | Jill Tebbe
Co-Founder and CEO
Matt Seeley currently serves as the co-founder and CEO for the Organic Produce Network (OPN), launched in January, 2017. Seeley was born in upstate New York and graduated from the University of Kansas with a degree in Journalism. In 1983, he began his career in the fresh produce industry working for The Packer, one of the leading sources for produce-related news. In 1985, he served as editor of the Fresh Produce Council Digest, the official publication of the Fresh Produce and Floral Council. In 1987, Seeley was hired as marketing manager for The Nunes Company where he spearheaded Foxy Brand’s entry and expansion into the growing organics market, which now offers more than 30 organic products. Seeley rose to the position of vice president for marketing and brand management at The Nunes Company.
Seeley believes the opportunities for expanding sales of organic produce is the most important driver the fresh produce industry has at its disposal today. “There is tremendous growth potential for organics in fresh produce and also in connection with other food categories such as juices and the beverage industry at large, as well as nutraceuticals, the snacking category and exports, “he said. Leading a group of equally passionate volunteers, Seeley founded the Organic Produce Summit in 2016, which sold out in its first year. Seeley has served on the California Leafy Greens Marketing Association Board of Directors and the Ag against Hunger Board of Directors.
He is married with two daughters and lives in Salinas, CA.
Co-Founder and EVP
Tonya Antle, Co-founder and EVP of the Organic Produce Network (OPN), has been a driving force in the farming and produce industry for the past thirty plus years. She grew up on her own family’s table grape and citrus farm in Delano, California. She is recognized as a top spokesperson and a true trailblazer for the organic produce segment, helping to propel organic produce from the fringe to mainstream mass-market retailing.
She previously held the position of vice president of organic sales for over 13 years at Earthbound Farm, the country’s leading brand of organic vegetables and salads, and was an instrumental leader in helping to build the brand to its half billion dollar sales level. Tonya has also consulted for leading U.S. venture capital firms about investments in the organic category.
Tonya is the 2016 co-recipient, along with her husband, Rick, of the United Fresh Lifetime Achievement Award, and the 2003 recipient of the Women in Produce achievement award. In 2010, she joined the Ag Business Department at Cal Poly, San Luis Obispo, as an adjunct professor in Fresh Fruit and Vegetable Marketing. She also enjoys guest lecturing at Hartnell Junior College’s Ag Business Department and, most recently, at California State University Monterey Bay’s (CSUMB) School of Business. She currently leads the Women’s Fund Leadership Council which is a field of interest fund at the Community Foundation for Monterey County, where she recently completed a $1.5 million endowment campaign for this fund. Tonya also serves on the CSUMB Foundation.
She holds a Bachelors of Arts degree in Communications from the University of California at Irvine. Her time is well balanced between her entrepreneurial role in the organic produce industry, community volunteerism, mother, and wife. Tonya enjoys the time she spends with her husband, Rick, CEO of Tanimura and Antle, whether it’s boating the Intracoastal Waterway on the East Coast or playing tennis in Pebble Beach.
Dana Davis is President of her own sales and marketing firm, Tyger Sales and Marketing, LLC, where she works on behalf of many produce industry associations and publications. Prior to Tyger Sales and Marketing, she worked for the Produce Marketing Association for over nine years, Rodale Press and ALDI, Inc. In 2007, Dana was recognized as one of the produce industry’s 40 Under 40 by Produce Business. She received her BS degree in Marketing at Penn State University and is a life-member of the Penn State Alumni Association. Dana lives in Nottingham, PA with her husband, Jack, and their son, Ty.
Marketing & Administrative Assistant
Jill Tebbe joined the marketing world five years ago after graduating from California State University, Fresno in 2011. Prior to joining the Organic Produce Network, she grew her marketing experience and know-how at the Monterey Bay Aquarium, Moxxy Marketing, The American Quarter Horse Association and The Big Fresno Fair. Jill’s focus has always been to help brands tell their story in the digital world through social media, public relations, great content and strategic advertising.
A Salinas local, Jill is a graduate of Leadership Salinas Valley Class 42 and has spent time volunteering for a variety of organizations including Women’s Education and Leadership Hartnell College and the California Rodeo Salinas.