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Wholesum Harvest announces the launch of a new company, Wholesum Berries LLC. The new company will distribute organic berries on a year round program.
Wholesum Berries is a joint venture owned by organic berry growers from North and South America and Wholesum Harvest. The new company will begin distributing organic blueberries and strawberries this year out of Southern California with a goal to add blackberries and raspberries to complete the organic berry line up in the near future. “Wholesum Berries is a significant opportunity for our growers and will be focused on developing current and anticipated product sales,” says Ricardo Crisantes, COO of Wholesum Harvest.
Katy Classon joins Wholesum Berries as the company’s sales manager. Previously, Classon worked at Naturipe Farms where she was promoted in 2014 to sales representative. Classon says, “I'm so excited about 100% organic berry production! This is where my passion lies and I look forward to using my sustainability experience with Naturipe to help continue to move the needle of the industry toward responsible and fair supply chains.”
Wholesum Harvest and their organic berry growers share the same vision for a future of responsible and sustainable food sourcing. The likeminded partners created Wholesum Berries with the goal to bring high quality organic berries and build a Fair Trade program the industry can use as a model.
“Wholesum Berries has the potential to change the berry game by bringing more sustainability, social responsibility and organic progress and advocacy to market in a way that allows more families everywhere to have access to berries done the Wholesum Way,” says Jessie Gunn, Vice President of Marketing – Wholesum Berries.
