Florida produce giant enters organic arena
December 19, 2017
Major produce supplier J&J Produce Inc. dba J&J Family of Farms has entered the organic market with a new brand called Farmganic.
The Loxahatchee, Fla.-based company grows cucumbers, bell peppers, squash, tomatoes and eggplant on more than 14,000 acres of farmland and operates packing and cooling facilities in Florida, Georgia, Tennessee, North Carolina, Arizona and Mexico.
The new Farmganic line initially includes certified-organic green peppers, yellow squash, zucchini and cucumbers.
"This is just the beginning for J&J, as we plan on expanding our organic product offerings by developing our own organic production and expanding our grower network to provide organic produce on a year-round basis,” said CEO Lynn Rundle in a statement.
J&J said its headquarters was their first location to obtain organic certification by Quality Certification Services (QCS), and it plans to have each of its primary shipping points certified as organic.
“We are excited about our organic produce, which is grown by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality and sustainability for future generations,” said Bob Ziel, J&J's director of food safety and social responsibility.
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